Position: Lifecycle Marketing Intern
Department: Creative & Retention
Location: Office-based - VK02A-11 Hoang Thanh Villa, Mo Lao, Ha Dong, Hanoi
Employment Type: Full-time
Working Hours:
Monday to Friday: 9:00 AM - 6:30 PM
Lunch Break: 12:30 PM - 2:00 PM
Reporting To: Lifecycle Marketing Leader
Current Team Structure:
1 Lifecycle Marketing Leader
4 Lifecycle Marketing
📩 Lifecycle Marketing Intern (Freshers Welcome)
Work at Moonpie Global | Full-time Offline in Ha Dong, Hanoi
🌟 What Will You Learn at Moonpie?
As a Lifecycle Marketing Intern at Moonpie Global, you will work alongside the team to develop multi-channel retention marketing strategies (Email, SMS, Loyalty, etc.) aimed at increasing customer retention and driving revenue growth for global eCommerce brands.
You will gain hands-on experience throughout the entire process:
Planning → Execution → Analysis → Optimization using platforms such as Klaviyo, Omnisend, and real-world marketing automation systems.
🧠 Key Responsibilities
Assist in executing Retention Marketing campaigns (Email, SMS, Loyalty, etc.)
Participate in building and managing lifecycle flows (Welcome, Abandoned Cart, Post-purchase, etc.)
Monitor and analyze campaign performance metrics (open rate, click-through rate, revenue, etc.) and suggest improvements
Collaborate with the team to brainstorm content ideas, conduct A/B testing, and optimize campaign performance
Coordinate with the Design and QA/QC teams to ensure smooth campaign deployment
Research customer insights and apply them across different stages of the customer journey
Stay updated on the latest trends in retention and lifecycle marketing
✅ Requirements
Able to work full-time onsite in Hanoi
Strong English reading and writing skills (IELTS 6.0+ preferred)
Logical thinking, proactive attitude, eagerness to learn, and strong sense of responsibility
Good self-management skills with the ability to work independently and take initiative
Quick to identify customer insights and adapt to multi-platform trends
Preferred Qualifications
Passion for digital marketing, especially Email/SMS marketing or eCommerce
Familiarity with tools such as Klaviyo or Omnisend is a plus (not required)
Experience using AI tools to support work tasks is an advantage
🎁 Benefits & Working Environment
Salary: Up to 6,000,000 VND/month + 40,000 VND lunch allowance per working day
24 remote working days per year and 12 annual leave days
Training and mentorship focused on both professional skills and strategic thinking
Opportunity to work directly with leading eCommerce partners such as Avada, Klaviyo, Omnisend, and Shopify
Exposure to DTC eCommerce clients generating between $100,000 and $1,000,000 in revenue
Access to the latest technologies and knowledge in the eCommerce industry
Clear pathway to becoming a full-time employee after 3 months
Young, creative, and supportive working environment
Full benefits for public holidays and Tet in accordance with company policies
Regular team building activities, company trips, and internal events
APPLY HERE